Facing It - Imaging Madness is part of the Mère Folle Project by Mieke Bal and Michelle Williams Gamaker. The project constitutes an attempt to offer museum and gallery visitors experiences they don’t ordinarily have. In a combination of shock and pleasure, confronting strangeness and beauty, they will make a journey through different manifestations of ‘madness’, rather than sitting in front of the screen, as in the cinema. It is aimed at people interested in video art, unusual narratives, and uncommon audio-visual sensations - and mental illness. Whereas the exhibition “Landscapes of Madness” in Turku occupies seven galleries, in Dublin the selection, but also the effect is very different - another stage in our ongoing experimentation with aesthetic formats. Here, the visitor is not offered a meandering tour but a busy one-gallery experience; no journey but a turmoil. Facing a screen, something unfolds; turning around, one sees something else; listening to the open sound of one piece, one is already confronted with the images of another.